The Coca-Cola Company dove headfirst into the unchartered waters of brand journalism by reimagining our corporate website as a dynamic digital magazine and owned media channel. Inspired by leading online publishers and powered by social media, the pioneering storytelling brings the compelling stories behind our company and brands who we are, what we do and why we do it to the forefront through a digital publishing experience designed to inspire, educate and provoke action. We made this big bet in digital content because we believed and still believe that authentic stories matter, that exceptional writing and visuals win the day, and that building a global digital newsroom and real-time PR tool could transform how we engage with all readers fans, employees, stakeholders, critics and more.
In addition to in-depth, magazine-style feature stories brought to life with compelling photography, video and audio, Journey also includes eye-catching infographics and user-generated content (UGC). And while our site continues to house corporate content such as a press center, company reports, investor information, job postings and executive bios, our design and editorial focus more closely resemble a digital magazine than a company website.
Coca-Cola Journey makes (and sometimes breaks) Coca Cola news, bringing to life the stories bubbling just beneath the surface of our brands and business. We amplify – and add an editorial voice to our marketing campaigns and sponsorship assets. We champion our culture, humanize our company, and find fresh ways to tell our sustainability and innovation stories. We celebrate our past, present and future. And we capitalize on pop culture moments and real-time opportunities.
When your responsibility is refreshing the world in mind, body and spirit, you can never stop looking for the best and the brightest experienced professionals. We have countless new products to create and promote and billions of people to refresh every day. We're deployed in over 200 countries and we continue to grow exponentially. The opportunities are endless, and this is where it all starts. The Coca Cola Europe Group offers opportunities to excel within a diverse team rich in talent, ideas, perspectives, background and culture. We have created an environment and way of operating that empowers our people to create extraordinary results every day.
The Coca-Cola Group employs approximately 1,600 Company associates who work with European bottler employees numbering more than 60,000 strong. Approximately one third of the Company team of 1,600 provides shared services for all of the Europe Group and beyond and manages group wide resources, while 4 business units execute plans at the local market level. Fewer hierarchies permit fast decision making, and streamlined processes are increasing our speed to market. The result an opportunity to unleash our entrepreneurial spirit and realise our true potential.E-mail@
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